Content activity
Review available published content and campaign participation connected to a partnership.
Measure Impact
Understand what happened after the partnership went live.
OT Diary is designed to bring available editorial, campaign and commerce signals into a more useful view of creator performance.
Commerce signals
Where supported, evaluate clicks, attributed transactions, sales or commission-related activity from connected commerce sources.
Campaign outcomes
Compare activity against the agreed brief, timing and deliverables.
Context over vanity metrics
Use performance information alongside creator identity and content quality rather than treating one number as the whole result.
